This campaign for JCPenney’s Thereabouts™ collection was all about celebrating inclusivity, self-expression, and confidence in kids’ fashion. As director, I worked with ISP Creative to bring that vision to life, following kids as they move, play, and embrace their unique style—because feeling good in what you wear should be for everyone.

More than just showcasing clothes, this project was about capturing the joy and individuality that Thereabouts™empowers in every child.

Directed by Ingrid Rorem & Joe Wilk | shot by ISP Creative